Web1 de jan. de 2016 · Experiments on Mass Communication von Carl I. Hovland, Arthur A. Lumsdaine und Fred D. Sheffield (1949) January 2016 In book: Schlüsselwerke der … WebThe term was first used by Hov- land, Lumsdaine, and Sheffield (1949) to describe opinion change produced by the U.S. Army's Why We Fight films used during World War II. As a pattern of data, the sleeper effect is opposite to the typical finding that experimentally induced opinion change dissipates over time (Cook & Flay, 1978).
Yale attitude change approach - Wikipedia
WebCarl Iver Hovland (June 12, 1912 – April 16, 1961) was a psychologist working primarily at Yale University and the US Army during World War II who studied attitude change and persuasion. He first reported the sleeper effect after studying the effects of the Frank Capra propaganda film Why We Fight on soldiers while at the Army. WebCarl I. Hovland, in full Carl Iver Hovland, (born June 12, 1912, Chicago, Illinois, U.S.—died April 16, 1961, Hamden, Connecticut), American psychologist who pioneered the study … robot officine
Experimental Demonstrations of the
WebExperiments on Mass Communication. Studies in Social Psychology in World War II. Volume III. [Hovland, Carl I.; Lumsdaine, Arthur A.; & Sheffield, Fred D] on … Web1 de jan. de 2016 · Request PDF On Jan 1, 2016, Thomas Roessing published Experiments on Mass Communication von Carl I. Hovland, Arthur A. Lumsdaine und Fred D. Sheffield (1949) Find, read and cite all the ... WebHovland, Lumsdaine, and Sheffield (1949) first discovered the effect by a well-known study that demonstrated the delayed impact of a World War II propaganda movie on … robot offline programming